It quickly became an annual insight into contemporary modern living and a bible in its own right for lovers of flat-pack furniture. About 285,000 copies were distributed, but only in southern Sweden. It was 16 pages long and listed all the company’s products, accompanied by simple black and white drawings.Ī year later, it had expanded to 68 pages, put together by Ikea’s founder, Ingvar Kamprad, featuring a brown upholstered rocking chair on its front cover. The first catalogue appeared in 1950 in Swedish only. As ever fewer people were reading it, leading to the decision to “respectfully end the successful career of the Ikea catalogue”. “It has been one of our best-known and best-loved products for 70 years, inspiring billions of people around the world,” an Ikea manager, Konrad Grüss, said in a statement. But while around 40m copies of the Bible are expected to be distributed around the world next year, the catalogue of the Swedish furniture giant will, after seven decades, no longer be published because demand has fallen. At its peak, the Ikea catalogue was said to have a greater circulation than that of the Bible.
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